Growth and Innovation Strategy
Our growth and innovation services range from developing domestic and international business plans for new products and services to optimizing operations and competitive positioning. Whether it is an entrepreneurial endeavor or a corporate initiative, B.E.R. Partners can help take your vision, crystallize it, and build the foundation for your growth.
Our Role
B.E.R. defines, articulates, and supports clients in the implementation of growth initiatives based on a comprehensive analysis of the case and their competitive position.
Our Difference
Approach is based on sound business experience and knowledge, grounded in facts but yet practical, reachable, and affordable. Strategies are customized to a client’s situation. B.E.R. also works with the client on their implementation.
Typical Projects
- Business Planning and Competitive Strategy
- Growth Options Analysis and Assessment
- Due Dilligence for M&A
- Business Portfolio Management
- Innovation Strategy
- SBU and Product Strategy (product development, pricing, sales, distribution and promotion)
Project Showcase
Product Growth Strategy in China
Large US Medical Device Co
Healthcare
Shanghai, China

The client enjoyed a strong market position but was facing competition from international and domestic producers. B.E.R. assisted the client in identifying the growth drivers for their product for the Chinese market. The project involved understanding the current treatment flows, decision making unit and influencers, and opportunities to accelerate growth. B.E.R. undertook a large qualitative and quantitative market research study to develop a detailed model of the market. B.E.R. also provided the client, apart from its recommendations, an analytical tool to help understand the current treatment flows and to assess potential gains from various strategic moves that were under consideration.
Growth Strategy 2008-2009
OralSalud – Odontologia Especializada
Healthcare
Bogotá, Colombia

Oralsalud selected B.E.R Partners to assisted management in the articulation and implementation of the company’s growth strategy for 2008 and 2009. The project included a deep assessment of the company’s competitive situation and operation. B.E.R. continues to monitor Oralsalud’s strategy execution and implementation.
Procedure Growth Strategy in India
Large US Medical Device Co
Healthcare
Mumbai, India

The client is the market leader in its category and wished to accelerate market growth. B.E.R. assisted the client in understanding the current treatment flows and the nodes where maximum opportunity was being lost, and also identified the key reasons as well as their respective contribution in causing the patients to “leak away” from their recommended treatment pathway. B.E.R. also provided the client, apart from its recommendations, an analytical tool to help assess the opportunity in various geographical segments as well as the potential gains from various strategic moves that were under consideration.







