International Expansion

Our International Expansion offerings are designed to provide end-to-end facilitation of the internationalization process: international strategy, local execution, and ongoing monitoring and support. Stand-alone and customized services can also be offered per individual client requirements.

Our Role

B.E.R. combines cutting edge strategy expertise with diligent hands-on execution to see clients through to profitable international growth. We specialize in opportunity assessment, market entry strategy, country competitiveness, and international business development.

Our difference

Our services offer a more efficient and cost effective solution versus other alternatives for international expansion.

Alternative to B.E.R.

Pros

Cons

Why B.E.R.?

Send an employee overseas to investigate and develop opportunities
  • Deep knowledge of your company and industry
  • Trusted
  • Limited knowledge of foreign market
  • Limited network
  • Maybe deceived by unscrupulous parties
  • Costly and time consuming
Strategic:

Our experience and network can deliver better Partners and strategies


Lower Risk:

Less risk from unscrupulous parties


Lower Cost:

can do it faster and cheaper

Accept an offer from a foreign party (e.g. when approached by a foreign distributor)
  • Low cost
  • Not strategic
  • Better alternative maybe available
  • May put reputation at risk
Strategic:

Our experience and network can deliver better Partners and strategies


Lower Risk:

Less risk from unscrupulous parties

Hire an Independent Consultant
  • Depth in specific area of expertise (typically either an industry or a country)
  • Consulting may only be a side Business for a retired executive
  • Often lack structure and analytical rigor
  • Prone to advising “copycat” strategies
  • May have limited international network
Sole Focus:

This is our ongoing business and our reputation depends on your success. You will have our full effort


Rigor:

We operate via structured methodology and solid analytics


Creativity:

We are not captive to how it has been done before


Network:

Our International network is broad, deep, and trustworthy

Hire a General StrategyConsultant (e.g. McKinsey, BCG, Bain, Booz Allen)
  • High quality strategic thinking and rigorous analysis
  • Strong global network of trusted professionals
  • Very expensive
  • Offers only limited implementation support
  • Often cannot or will not work with smaller companies
Lower Cost:

We can charge much less than what these firms do because we have design our firm specifically for growth projects (it’s all we do)


End-to-End Service:

B.E.R. is with you all the way “from strategy to success” and represents you overseas to implement

Participate in government trade fairs or missions
  • Low cost
  • Less strategic
  • Better alternative maybe available
Strategic:

Our experience and network can deliver better Partners and strategies


Lower Risk:

Less risk from unscrupulous parties

Hire an agent, Trading, or export Management company
  • Maybe low cost
  • Relieves burden on management
  • Passive approach may leave untapped value
  • May lack strategic rigor (typically these companies are stronger at execution than strategy)
  • May put reputation at risk
Active:

We can achieve a grater degree of strategy integration in your Business


Rigor:

We operate via structured methodology and solid analytics


Lower Risk:

Less risk from unscrupulous parties

Typical Projects

  • Entry Strategy and Implementation
  • Market Development
  • International Sourcing and Offshoring

Project Showcase

Entry Strategy to the US and Implementation

Leading Asian Manufacturer

Spirits
Chicago, IL / Manila Philippines

B.E.R. Partners assisted the largest spirits company in Manila, Philippines to develop and implement entry strategy to the US. Project included opportunity identification, development of business plan for business entry, development of operating financial statements, leading product design, brand design, customer testing, and the set-up of their US subsidiary.

Small, Fast-Growth U.S. Medical Device Company

US Medical Device Co

Healthcare
India and South Africa

The client is a fast growing US medical device company with a new product that is not yet used in most of the emerging markets. B.E.R. is assisting the client in their entry into India and South Africa. The project involved selecting distribution partners and facilitating concept selling as well as regulatory compliance in the two countries. The product is due for launch early 2010 in both countries.

Growing Indian Weighing Equipment Manufacturer

India and Foreign Target Markets

Manufacturing

The client is the market leader in India among the Indian brands for weighing equipment but with a very small export base. B.E.R. is assisting the client in finding distribution partners in various countries which have been identified after analyzing the opportunity as well as relative accessibility from India in competition with China (one of the biggest exporters in this category).

Growing Indian Health and Beauty Products Manufacturer

India and Foreign Target Markets

Healthcare

The client is a growing manufacturer of health and beauty products with a good domestic market as well as an export base in a few diverse geographies. B.E.R. is assisting client in expanding its international footprint by identifying distribution partners in various countries in Africa, Latin America and South East Asia and helping with the initial contracting as well as regulatory compliance.